Built for Magento

A/B testing, heatmaps, and session recordings for Magento and Adobe Commerce stores

Drop the Netaj snippet into your Magento 2 or Adobe Commerce theme to run experiments, watch sessions, and find friction across catalog, checkout, and B2B flows — without slowing your store.

What you can do

Test PDP layouts and gallery variations

Run A/B tests on product detail pages — swap image gallery position, sticky add-to-cart, review placement, and configurable swatches to lift add-to-cart rate.

Optimize the multi-step Magento checkout

Funnel reports break down shipping, payment, and review steps so you can spot where Magento checkout loses orders, then test single-page vs multi-step variants.

A/B test category and layered navigation

Experiment with grid vs list view, filter ordering, and product count per page on category pages to push more visitors deeper into the catalog.

Heatmap configurable product options

See which swatches, sizes, and configurable options visitors actually hover and click — and which ones get ignored or cause hesitation before add-to-cart.

Record cart abandoners on multi-store setups

Filter rrweb session recordings by store view, website, or currency to watch exactly how cart abandoners behave across each storefront in your Magento setup.

Survey B2B vs B2C visitors separately

Target on-site surveys to logged-in company accounts vs guest shoppers — ask quote-flow questions to B2B and pricing/shipping questions to B2C without mixing the data.

How to install

Install in one of two ways: (1) Add the Netaj snippet to your theme's layout XML — create app/design/frontend/<Vendor>/<theme>/Magento_Theme/layout/default.xml and inject the script inside the <head> node using <script src="..." src_type="url" async="true"/>. (2) Or paste the snippet directly into your theme's head template (e.g. app/design/frontend/<Vendor>/<theme>/Magento_Theme/templates/html/head.phtml). The async tracker is ~6KB gzipped, loads after parse, and works on Magento Open Source 2.x, Adobe Commerce, and Adobe Commerce Cloud — including multi-store and multi-website setups.

Frequently asked questions

Does Netaj support both Magento 2 Open Source and Adobe Commerce?+

Yes. The snippet is a standard async <script> tag, so it works identically on Magento Open Source 2.3+, Adobe Commerce, and Adobe Commerce Cloud. No PHP module, no Composer package, and no core changes required.

Does it work with multi-store and multi-website setups?+

Yes. You can use one site ID across all store views or assign a separate Netaj site per website/store view in your dashboard. Reports, recordings, and experiments can then be filtered by domain, store code, or currency.

Is it compatible with B2B features and Adobe Commerce Cloud?+

Yes. The tracker runs on the frontend regardless of whether the customer is a guest, registered shopper, or B2B company account. On Adobe Commerce Cloud, the snippet is added to your theme just like any other frontend asset — no special Cloud configuration needed.

Will Netaj slow down my Magento store?+

No noticeable impact. The tracker is ~6KB gzipped, loaded async, and the heavier recorder script (~24KB) only loads when recording is enabled for a given site. It plays well with Magento's Full Page Cache, Varnish, and Fastly — the snippet is static and gets served from CDN edge.

How does Netaj compare to Adobe Target?+

Adobe Target is powerful but enterprise-priced and tied to the Adobe Experience Cloud stack. Netaj gives you A/B testing, heatmaps, recordings, surveys, and funnels in one tool at a fraction of the cost, with a visual no-code editor and first-class Arabic/RTL support — without needing AEM or Analytics licenses.

Is Netaj GDPR-compliant for EU Magento stores?+

Yes. Netaj is GDPR-aware: no third-party cookies, IP anonymization, and automatic masking of form inputs and sensitive selectors in recordings. The snippet can be gated behind your existing consent banner (OneTrust, Cookiebot, or Magento's built-in cookie restriction mode) so it only loads after the visitor opts in.

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