Five A/B test ideas to try this week

Five A/B test ideas to try this week

You can read about A/B testing for years and never start. Don't. Pick one of these, run it for ten days, learn something. Each is small, fast, and based on tests that have moved real metrics on real stores.

1. Add a sticky CTA on mobile

Mobile users scroll past your CTA and lose track of it. A persistent "Add to cart" pill at the bottom of the screen — visible while they read reviews, photos, descriptions — can lift conversion 5–15%. Make it match brand color, not red.

2. Replace stock photography with a customer photo

If you have user-generated content, swap one hero image for a real customer using your product. Authenticity outperforms aesthetic almost every time, especially in apparel and home goods.

3. Show stock count when it's low

"Only 3 left" creates urgency without being sleazy — but only when it's true. If you have inventory data accessible to your storefront, surface it. Dishonest scarcity (always saying "only 3 left") destroys trust within a week.

4. Move the price closer to the CTA

Price separated from the buy button forces a mental "where's the…" pause. Stack them. Some stores see 2–4% lift just from this.

5. Replace a checkbox with a toggle

For optional add-ons (gift wrap, insurance, expedited shipping). Toggles read as "active offer," checkboxes read as "extra step." Test it on your highest-traffic checkout page.

None of these are guaranteed wins for your store. The point is to start running tests, get used to reading the numbers, and build the habit. The shop that runs ten experiments a quarter beats the shop that runs one.